Makeda

 

INSTRUCTION: Read the case below and answer the questions that follow. 

CASE STUDY 

Go for Gold Phillip and Nieema, two old schoolmates, met each other in Saint Lucia at the recently concluded Australian tour to the Caribbean. Phillip, who is a general sports enthusiast, had always wanted an opportunity to convert his passion into enterprise. 

In the discussion that followed, Nieema asked Phillip, “Will you be going to the 2014 FIFA world cup finals in Brazil? He disappointedly answered, “No, it costs too much and I cannot afford it.”Nieema, being very optimistic, said, “Man, you need to be there, there might be a way to generate some money, or better still, make some money while you are there to cover your costs and make a profit as well.” Phillip smiled, as he always wanted an idea regarding how to make money from products associated with sports. 

Phillip then asked, “What could I do? You know I am not an entrepreneur like you. Moreover I do not have the money to start any business.” Nieema responded, “While you need money, that is not all, furthermore you already possess some characteristics of an entrepreneur. I think you are very creative and innovative. You are confident, hardworking, systematic in your planning and achievement oriented. These are major positives. With these kinds of attributes, you will not make the same mistakes that many persons who have money make. To further increase your chances of success, you should ensure that you know your business in depth, and have a clear business plan to map out your idea. Management is also critical and you are already a good manager of both people and your finances. Essentially, you should know your strengths and weaknesses so as to create an advantage. As you know, proper preparation prevents poor performance.”

 Phillip replied, “No matter how much you prepare, there are always risks, I do not have the luck as others and I am not a born entrepreneur like you.” Nieema smiled and said, “Yes it is true that that there are always risks, but once you think through the entrepreneurial process you will be less likely to fail.” Moreover some of the statements about luck and that entrepreneurs are born not made are myths, which discourage people from creating ventures.

 1. Phillip was concerned that he was not ‘a born entrepreneur’ while Nieema sought to convince him that he might be. 

(a) Outline FIVE characteristics of an entrepreneur that came out in the discussion. [10 marks] 

(b) Give FOUR ways that Phillip with his limited experience could safeguard his success as an entrepreneur. [4 marks] 

(c) Identify THREE myths of entrepreneurship highlighted in the case. [6 marks]

Nieema continued, her tone as encouraging as always, “We could develop an idea and business together. We know that the opportunity exists and we can get support from JBDC to develop the business concept and access some of the needed resources including the funding. The key is to ensure proper management in the implementation of the idea so you can reap the benefits of your efforts.” Remember however that in order to effectively implement the idea, you need good a good management and marketing team, technical expertise and skilled employees. You must ensure that there are good distribution channels and consistent sources of supply. Additionally you must ensure that your operations and production facilities are up to standard with the national and international regulations. In doing so you will have a successful venture, which can be sustained and harvested whenever you so desire. You could pass the business on to your family, go public, liquidate it, sell the venture, sell shares to the employees under a share ownership plan, or engage in a management buyout with other entrepreneurs. 

2. Nieema tried to convince Phillip that entrepreneurship was not about luck but more of a process. 

(a) State FOUR steps that should be considered when thinking through the entrepreneurial process. [4 marks] 

 (c) Identify from the case, TWO resources that Phillip would require to translate his idea into a successful venture. [2 marks]

Nutrition and Healthy Eating 

The following Introduction Assignment has three parts to it.

Part A: Eating Behaviour

Read the following article, and then answer the questions that follow.

Healthy Eating

Did you know that, in the last 20 years, the diameter of the average dinner

plate increased by three inches? In this same time period, obesity has reached

epidemic proportions! Sadly, at the same time, many youth have starved

themselves. More than 17 percent of high-school girls in BC suffer from some

form of eating disorder such as anorexia or bulimia. About 8 percent of males

are also affected (Dr. Laird Birmingham, Provincial Director, St. Paul’s Eating

Disorder Program as quoted in The Vancouver Sun, February 5, 2004).

Eating disorders occur due to a number of psychological and sociological

reasons. But what constitutes healthy eating? Why is a good diet important?

A good diet and a healthy body weight both enhance general well-being and

reduce the risk of diseases including heart disease, stroke, cancer, diabetes, and

osteoporosis. What’s needed to maintain a healthy body weight?

Energy Balance

The key to a healthy body weight is energy balance: simply put, “energy in”

must equal “energy out.”

“Energy in” is the calories you consume each day from foods and drinks.

“Energy out” is the calories you burn to carry out basic bodily functions that

keep you alive such as breathing and digestion as well as physical activity. The

more physical activity you do, the more fuel you need. Energy that is not used

is stored as fat and will cause weight gain. If the body has less energy than it

needs, it will burn fat stores to keep up with the body’s functions and activity.

This results in weight loss.

How do you ensure energy balance? By being active and eating a nutritious diet.

The following are a few tips to follow for healthy eating.

• Eat only the amount of calories you need. Balance your calorie intake

and your calorie expenditure; don’t eat more than your body uses. The

average daily allowance is 2000 calories, but this amount depends on your

age, sex, height, weight, and physical activity. Teenage males 15–18 need

approximately 2800 calories per day, while females of the same age require

2100. If you are a competitive athlete you will need more calories. For

example, Olympic rowers need to eat between 5000 and 5500 calories just

to maintain their body weight.

• Make sure your diet consists of the essential building blocks of healthy

eating. Eat a diet that includes protein, carbohydrates, and mono- and/or

polyunsaturated fats.

• Eat a minimum of five portions of fruit, vegetables, grains, and legumes

daily. These types of foods provide needed complex carbohydrates, fiber,

vitamins, and minerals and are low in fat and free of cholesterol. Brighter,

deeper coloured fruits and vegetables contain higher concentrations of

essential nutrients.

• Drink more water. Since our bodies make up 75% water, it’s a vital part of

our diet. Water flushes out toxins and waste from our kidneys and bladder.

• Limit refined sugar and processed foods. Sugar is added to many foods.

In one year, a daily 12-ounce can of pop (160 calories) could increase your

weight by 16 pounds. Many processed foods such as packaged, canned,

boxed, or frozen meals contain high amounts of salt and food additives

that may not be good for your health. When you can, make meals using

fresh food.

• Beware of fad diets and food supplements. Many fad diets or diet

products promise to be the magic bullet for weight loss, or the key

ingredient for bulging muscles and a buff physique. However, any fad diets

such as high protein diets, protein powders, meal replacements, or mega

vitamins could be harmful to your body.

• Get moving. A healthy diet improves your energy, maintains physical

wellness, and reduces the risk of many diseases. If you add regular physical

activity to your day, your healthy eating plan will work even better!

Healthy eating and the right amount of physical activity ensure energy balance

and support general physical wellbeing. Energy balance is important for

maintaining a healthy body weight that, in turn, helps prevent diseases such as

stroke, cancer, and diabetes.

Based on what you have read, answer the following questions by selecting the

correct response.

1. Fad diets and food supplements are always healthy and safe. (1 mark)

a. True

b. False ( )

2. The more water you drink, the better for your health. (1 mark)

a. True

b. False ( )

3. Females are more susceptible to eating disorders than males. (1 mark)

a. True

b. False ( )

4. Even a little added sugar to our daily diets can cause weight gain over time.

(1 mark)

a. True

b. False ( )

5. Brighter, deeper coloured fruits and vegetables contain: (1 mark)

a. more complex carbohydrates.

b. a completed protein.

c. higher concentrations of essential nutrients.

d. more fiber. ( )

6. The building blocks of a healthy diet are: (1 mark)

a. carbohydrates, protein, and mono- or polyunsaturated fats.

b. vegetables and legumes.

c. vitamins, mineral, and fiber.

d. food supplements and additives.

7. Why is energy balance important? (2 marks)

8. What are the benefits of eating healthy? (2 marks)

9. Make calculations for daily calories as outlined below.

a. Go to the following website and calculate your daily caloric requirements

in the ‘Daily Needs Calculator’: http://www.nutritiondata.com/ or

approximate an amount from the information you learned from the

article (caloric requirements for teenage males—2800 and females—2100).

Recommended daily calories (1 mark)

*Fair Trade https://www.openschool.bc.ca/pdfs/intro_assign/foods_nutr12_intro_assn.pdf 

https://www.youtube.com/watch?v=RLmKfXwWQtE 

What does a population pyramid show?

 A population pyramid shows the population structure of a country. This information is captured for a single point in time. It shows, at a glance, the relationship between the number of males and females and their age profile. Over time, the shape will change to reflect the structural changes. 

The population pyramid, shows the distribution of various age groups in a population which normally forms the shape of a pyramid.  Males are conventionally shown on the left and females on the right, and they may be measured by raw number or as a percentage of the total population.